In September 2016 Hershey led the SmartLabel initiative, becoming the first brand to adopt that Grocery Manufacturers Association consumer-transparent packaging standard. Staple products such as the Reese's peanut butter cups and Hershey's Kisses were not affected by the price change, but other products from the manufacturer saw a change in their composition, cocoa butter was substituted with other cheaper products, such as vegetable and sesame seed oil. This placed pressure on Hershey and other chocolate manufacturers to reduce costs. However, beginning in 2006 the price for cocoa butter began to increase dramatically, by 2008 the price per ton had increased from $4,000 to $8,100. Take 5, amongst other candy bar products often included cocoa butter, a fat derived from the cocoa bean. In June 2019, the candy was renamed to Reese's Take 5 and underwent a packaging change, with the primary color of the package changing from black to orange Also in June 2019, Hershey released that the ingredient peanut butter in TAKE5 has always been Reese's Peanut Butter. The brand also used Twitter, Facebook, and Tumblr to revitalize its name. According to Take 5's brand manager, the new marketing campaign would focus on targeting millennials. (Advertising for Take 5 had been cut in 2011, due to Hershey struggling to find the best way to market the brand.) The new wrapper had a black background with ringed gray stripes and a new lime green logo. ДЄt the beginning of 2016, Hershey partnered with a panel of 'diverse millennial-aged students' to design a new wrapper and logo for the candy as part of a comeback campaign. The wrappers for these Take 5 variations show the ingredient substitutions.

White chocolate вЂ“ Has a white chocolate coating instead of milk chocolate.

Peanut butter вЂ“ Has a peanut butter coating instead of milk chocolate.

Marshmallow (limited edition) вЂ“ Substitutes a marshmallow creme to replace the caramel.Chocolate Cookie вЂ“ Substitutes a chocolate cookie to replace the pretzel.ДЄlthough continuously producing the Take 5 using the original ingredients, The Hershey Company also produced several variations of the Take 5 after its initial release in 2004: Take5 has returned to Canada in the fall of 2020, under the name ' Oh Henry Level Up'. The Take5 was known as Max 5 in Canada but has since been discontinued. On February 2, 2020, Hershey's announced the creation of the world's largest chocolate and nut candy bar with a 5,943 pound bar measuring 9 feet in length. This unique combination of ingredients earned Reese's Take 5 top honors in the 2019 LA Times official candy bar power rankings. The '5' in the name refers to the combination of five ingredients: chocolate, peanuts, caramel, peanut butter, and pretzels. In June 2019, when the candy bar became part of the Reese's family, the name officially was changed to Reese's Take 5. The original name of the candy bar was TAKE5 but common usage among consumers added a space. Reese's Take 5 is a candy bar that was released by The Hershey Company in December 2004. A sweet and salty candy bar with pretzels, peanut butter, peanuts, and caramel coated in milk chocolate.Дecember 2004 17 years ago ( December 2004)Д®verything You Love, Like Nothing You've Ever Tasted.

Take five candy